During a Parliamentary debate on a motion supporting the Fish Fight campaign against fish discards, Charles Walker suggests innovative ways of marketing unpopular fish.

Mr Charles Walker (Broxbourne) (Con): Earlier in her speech, my hon. Friend mentioned the marketing of fish. Is it not important for us to seek innovative ways of marketing them? The humble mackerel is really a tuna. Should it not be called the north Atlantic tuna? I know that in my hon. Friend’s constituency the pilchard is in reality a Cornish sardine and that the pollack has been renamed a colin, but surely we should consider other innovative ways of putting unpopular fish on the slabs of fishmongers, or at least into some form of fishfinger that people would want to eat.

Sheryll Murray: Marketing necessities in the United Kingdom certainly include the need to attract the British housewife to other species of fish as well as just the traditional cod and haddock.

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